Product Designer & Craft Enthusiast
Product Designer with 3+ years of experience designing e-commerce websites, apps, and design systems for premium and luxury brands. With 5+ years in IT - including close to 3 years at Amazon India - I bring a strong technical lens to my design work. I’ve led end-to-end website builds and redesigns, collaborating closely with PMs and developers across WordPress and Shopify (including full Shopify store setups). I enjoy working cross-functionally, taking ownership beyond design to ensure smooth delivery. When I’m not designing, you’ll usually find me sketching, painting, or crafting.
Work Experience
Align Studio
2023 - Present
E-commerce · UX/UI · Design Systems · Web & Mobile
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Designed end-to-end e-commerce experiences (web + app) for premium and luxury brands, from discovery to developer handoff
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Built and scaled a design system enabling consistency and faster iteration across multiple products
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Collaborated closely with Product Managers to translate business and user requirements into actionable design solutions
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Acted as Project Lead, collaborating with WordPress and Shopify developers to ensure high-fidelity implementation
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Set up and launched complete Shopify stores, including IA, flows, and CMS structure
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Designed high-impact decks, emailers, and client presentations for IT and enterprise clients
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Worked directly with founders and C-level stakeholders, aligning design decisions with business strategy
Project Operations & Delivery (Parallel Responsibility)
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Managed delivery operations for 7 concurrent projects
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Coordinated designers, developers, marketers, and clients across timelines and priorities
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Drove execution clarity in fast-moving, multi-stakeholder environments
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Part of Amazon’s EU Product Compliance team, supporting marketplace safety at scale
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Evaluated Hazmat and regulated products, ensuring compliance with EU standards
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Made high-impact risk decisions affecting live product listings
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Operated in a high-accuracy, metrics-driven environment
ARMO Electronics & Electricals
2018 - 2020
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Analyzed market trends and competitive landscape to identify growth opportunities
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Contributed to product marketing and promotion strategies to support business expansion
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Proposed business growth strategies based on market insights and customer needs
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Interacted directly with clients, gathering requirements and supporting relationship management
Cognizant Technology Solutions
2017 - 2018
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Built a strong foundation in backend systems and technical workflows
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Developed structured problem-solving skills within enterprise-scale IT projects
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